What is the primary goal of a brainstorming session?

The primary goal of a brainstorming session is to find solutions through spontaneous idea exchange. In this collaborative environment, participants are encouraged to share their thoughts and ideas freely without the fear of criticism. This open exchange fosters creativity and allows for the exploration of a wide range of possibilities. The primary focus is on generating as many ideas as possible in a short amount of time, which can later be refined and evaluated for practicality and feasibility.

While creating detailed project plans, establishing strict guidelines for project development, and reaching a consensus on project goals are significant aspects of project management, they are not the central focus of brainstorming. A brainstorming session is not about narrowing down to specific solutions or conforming to rigid structures; rather, it thrives on the excitement of discovery and innovation that comes from unfiltered, collective thinking. This makes spontaneous idea exchange the essence of what brainstorming seeks to accomplish.